Top 3 Things You Can Do Today to Boost Your AI Presence

TL;DR: AI search rewards depth, credibility, and crawlability. To boost your presence fast:

1. Expand your site’s text for AI comprehension.

2. Strengthen authority through reviews, mentions, and engagement.

3. Fix speed, access, and schema issues so AI can read your site easily.

Want to see where you stand? Get your AI Search Score and receive a personalized roadmap showing exactly what to fix next.

1. Optimize Text for AI Readability

For years we wrote short, punchy copy to hold human attention — but search has changed. AI rewards depth and detail. Start expanding product and service descriptions so they answer every possible question: what it is, how it’s made, who it’s for, how it’s used, and why it matters. Think of your site as the source of truth for both humans and AI. Even your homepage should clearly explain what you do and who you serve.

2. Build Authority and Prove Customer Trust

AI wants reliable answers — and it looks for proof. Add visible indicators of credibility: customer reviews, press mentions, expert quotes, and backlinks from reputable sites. Post thought pieces that demonstrate expertise, and get your brand talked about on Reddit, X, and third-party review platforms. Encourage customers to share their experiences publicly, or even create brand accounts that engage in real discussions. Some brands go further by sponsoring industry blogs or review aggregators to ensure consistent mention and authority signals.

3. Make It Easy for AI to Crawl

If your site is slow, AI won’t bother. If crawlers are blocked, you’re invisible. Fix technical barriers: compress heavy media, ensure AI crawlers are allowed, and use proper schema markup so content is understood instantly. We’ve seen clients double crawl activity after removing a single autoplay video. Treat your website not just as a sales tool, but as the context engine for AI discovery.

Bottom line: websites still matter — but their purpose has shifted. They’re no longer just for conversion; they’re for comprehension. The easier it is for AI to understand your brand, the more often it will recommend it.

Want to see where you stand? 

Get your AI Search Score and receive a personalized roadmap showing exactly what to fix next.